[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tchas.cz\/od-dodavky-ke-gigantu-pribeh-arizona-iced-tea\/#Article","mainEntityOfPage":"https:\/\/www.tchas.cz\/od-dodavky-ke-gigantu-pribeh-arizona-iced-tea\/","headline":"Od dod\u00e1vky ke gigantu: p\u0159\u00edb\u011bh AriZona Iced Tea","name":"Od dod\u00e1vky ke gigantu: p\u0159\u00edb\u011bh AriZona Iced Tea","description":"Cesta vzh\u016fru P\u00ed\u0161e se rok 1971, kdy\u017e dva p\u0159\u00e1tel\u00e9, John Ferolito a Don Vultaggio, kupuj\u00ed..","datePublished":"2025-03-07","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.tchas.cz\/author\/#Person","name":"tchas.cz\n","url":"https:\/\/www.tchas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tchas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tchas.cz\/wp-content\/uploads\/img_a294835_w1956_t1506592579.jpg","url":"https:\/\/www.tchas.cz\/wp-content\/uploads\/img_a294835_w1956_t1506592579.jpg","height":0,"width":0},"url":"https:\/\/www.tchas.cz\/od-dodavky-ke-gigantu-pribeh-arizona-iced-tea\/","about":["Business"],"wordCount":435,"articleBody":"\tCesta vzh\u016fruP\u00ed\u0161e se rok 1971, kdy\u017e dva p\u0159\u00e1tel\u00e9, John Ferolito a Don Vultaggio, kupuj\u00ed ojetou dod\u00e1vku W\u00f6lksvagen a zakl\u00e1daj\u00ed spole\u010dnost pro rozvoz zlevn\u011bn\u00e9ho piva a limon\u00e1d. Zeza\u010d\u00e1tku \u0161lo o brig\u00e1du, kterou oba provozovali ve sv\u00e9m voln\u00e9m \u010dase, ale, jakkoli neatraktivn\u00ed se tento business mohl zd\u00e1t, tak m\u011bl \u00fasp\u011bch, a p\u0159\u00e1tel\u00e9 museli brzo p\u0159ikoupit dal\u0161\u00ed vozy a za\u010d\u00edt se sv\u00e9mu businessu v\u011bnovat naplno. K rozv\u00e1\u017een\u00ed partne\u0159i tak\u00e9 brzy p\u0159idali vlastn\u00ed zna\u010dku, zam\u011b\u0159enou na v\u00fdrobu ochucen\u00fdch miner\u00e1lek a le\u017e\u00e1ku americk\u00e9ho typu, zvan\u00e9ho Midnight Dragon a Crazy Horse. Nejv\u011bt\u0161\u00ed \u00fasp\u011bch firmy ov\u0161em p\u0159i\u0161el v devades\u00e1t\u00fdch letech, kdy, inspirov\u00e1ni \u00fasp\u011bchem v\u00fdrobce balen\u00fdch d\u017eus\u016f a \u010daj\u016f, firmy Snapple, za\u010dali Ferolito a Vultaggio vyr\u00e1b\u011bt balen\u00fd \u010daj, AriZona Teas.\u00a0\u00a0\tProbl\u00e9myFerolito a Vultaggio mezi sebou v roce 1998, po Ferolitov\u011b st\u011bhov\u00e1n\u00ed na Floridu, uzav\u0159eli dohodu, \u017ee sv\u016fj pod\u00edl ve spole\u010dnosti nebudou odprod\u00e1vat vn\u011bj\u0161\u00edm subjekt\u016fm. Tato dohoda se ov\u0161em stala v roce 2005 j\u00e1drem sporu, kter\u00fd vyvrcholil v roce 2012 soudn\u00edm \u0159\u00edzen\u00edm. Ferolito se u\u017e do roku 2005 sna\u017eil dos\u00e1hnout prodeje sv\u00e9ho pod\u00edlu nadn\u00e1rodn\u00edm spole\u010dnostem, jako Nestl\u00e9 \u010di Coca-Cola,\u00a0 a podal dokonce \u017ealobu, po\u017eaduj\u00edc\u00ed rozpu\u0161t\u011bn\u00ed Vultaggiova Beverage Marketing Inc.. V roce 2012 ov\u0161em soud rozhodl, \u017ee Beverage Marketing se ru\u0161it nebude, a \u017ee m\u00e1 dokonce v\u00fdhradn\u00ed pr\u00e1vo n\u00e1kupu Ferolitova pod\u00edlu ve firm\u011b. To ale vedlo k dal\u0161\u00ed soudn\u00ed p\u0159i, tentokr\u00e1t o re\u00e1ln\u00e9 hodnot\u011b firmy.\u00a0 Zat\u00edmco Vultaggiovi pr\u00e1vn\u00edci ocenili spole\u010dnost na 430 milion\u016f dolar\u016f, Ferolito si nechal spole\u010dnost ocenit na t\u0159i miliardy dolar\u016f.\u00a0\u00a0\tCo d\u00e1l?V roce 2014 soud na\u0159\u00eddil, \u017ee chce-li Vultaggio vykoupit Ferolit\u016fv pod\u00edl ve firm\u011b, mus\u00ed zaplatit miliardu dolar\u016f. D\u00e1 se tedy \u0159\u00edci, \u017ee co se ceny spole\u010dnosti t\u00fd\u010de, soud rozhodl o cen\u011b nap\u016fl cesty mezi ob\u011bma n\u00e1vrhy. Soud se tak\u00e9 rozhodl p\u0159ihl\u00e9dnout ke schopnosti Beverage Marketing takovou cenu zaplatit, a p\u0159izp\u016fsobit tomu podm\u00ednky platby.\u00a0\u00a0\u00a0Ani vlekl\u00e9 spory mezi b\u00fdval\u00fdmi p\u0159\u00e1teli nezabr\u00e1nily spole\u010dnosti v r\u016fstu. AriZona v sou\u010dasn\u00e9 dob\u011b ovl\u00e1d\u00e1 asi t\u0159etinu americk\u00e9ho trhu s n\u00e1poji, co\u017e z n\u00ed d\u011bl\u00e1 \u00fasp\u011b\u0161n\u011bj\u0161\u00ed slu\u017ebu ne\u017e nap\u0159\u00edklad Lipton nebo Coca-Cola                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Od dod\u00e1vky ke gigantu: p\u0159\u00edb\u011bh AriZona Iced Tea","item":"https:\/\/www.tchas.cz\/od-dodavky-ke-gigantu-pribeh-arizona-iced-tea\/#breadcrumbitem"}]}]