[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tchas.cz\/4-nejlepsich-priklady-product-placementu-vsech-dob\/#Article","mainEntityOfPage":"https:\/\/www.tchas.cz\/4-nejlepsich-priklady-product-placementu-vsech-dob\/","headline":"4 nejlep\u0161\u00edch p\u0159\u00edklady product placementu v\u0161ech dob","name":"4 nejlep\u0161\u00edch p\u0159\u00edklady product placementu v\u0161ech dob","description":"1.\u00a0\u00a0\u00a0\u00a0\u00a0 Auta Jamese Bonda Asi neexistuje p\u0159\u00edpad l\u00e9pe zakamuflovan\u00e9ho, a p\u0159itom tak o\u010dividn\u00e9ho, product placementu...","datePublished":"2025-03-07","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.tchas.cz\/author\/#Person","name":"tchas.cz\n","url":"https:\/\/www.tchas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tchas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tchas.cz\/wp-content\/uploads\/img_a317482_w1956_t1528212680.jpg","url":"https:\/\/www.tchas.cz\/wp-content\/uploads\/img_a317482_w1956_t1528212680.jpg","height":0,"width":0},"url":"https:\/\/www.tchas.cz\/4-nejlepsich-priklady-product-placementu-vsech-dob\/","about":["Produkty"],"wordCount":412,"articleBody":"1.\u00a0\u00a0\u00a0\u00a0\u00a0 Auta Jamese BondaAsi neexistuje p\u0159\u00edpad l\u00e9pe zakamuflovan\u00e9ho, a p\u0159itom tak o\u010dividn\u00e9ho, product placementu. Aston Martin, Ford, BMW, to jsou v\u0161echno zna\u010dky, se kter\u00fdmi legend\u00e1rn\u00ed britsk\u00fd agent v\u00a0pr\u016fb\u011bhu sv\u00e9 p\u0159edlouh\u00e9 historie spojil sv\u00e9 jm\u00e9no. Nejv\u011bt\u0161\u00ed ohlas si p\u0159itom z\u00edskala do t\u00e9 doby ne a\u017e tak zn\u00e1m\u00e1 Aston Martin. Ta toti\u017e pat\u0159\u00ed do kategorie aut tak luxusn\u00edch, \u017ee b\u011b\u017en\u00fd smrteln\u00edk se s\u00a0n\u00ed prakticky nem\u00e1 \u0161anci potkat, DB5 zrovna na sousedov\u011b p\u0159\u00edjezdov\u00e9 cest\u011b asi parkovat neuvid\u00edte. Po filmech s\u00a0007 se ale zapsala do pam\u011bti div\u00e1k\u016f jako symbol luxusu a elegance. Jinak, James Bond samoz\u0159ejm\u011b proslavil i zna\u010dku Martini se sv\u00fdm \u201eprot\u0159epat, nem\u00edchat\u201c.2.\u00a0\u00a0\u00a0\u00a0\u00a0 Riskantn\u00ed Ray BanRiskantn\u00ed podnik v\u00a0roce 1983 neproslavil jen b\u00edl\u00e9 spodn\u00ed pr\u00e1dlo Toma Cruise, ale i ikonickou zna\u010dku (nejen) slune\u010dn\u00edch br\u00fdl\u00ed. Jejich tvar dnes kv\u016fli mno\u017estv\u00ed levn\u00fdch napodobenin zn\u00e1te i kdy\u017e si ho s\u00a0v\u00fdrobcem ani nespojujete. \u010ctvercov\u00e1 skla s\u00a0masivn\u00edmi obrou\u010dkami byla p\u0159ed uveden\u00edm filmu na samotn\u00e9 hranici krachu, ale po jeho premi\u00e9\u0159e se prodalo p\u0159es t\u0159i sta tis\u00edc p\u00e1r\u016f, a podnik byl zachr\u00e1n\u011bn jak na pl\u00e1tn\u011b, tak v\u00a0re\u00e1ln\u00e9m \u017eivot\u011b. Tom Cruise si nav\u00edc zna\u010dku o\u010dividn\u011b obl\u00edbil, proto\u017ee na pl\u00e1tn\u011b se n\u00e1sledn\u011b objevila i v\u00a0jeho dal\u0161\u00edm kasovn\u00edm trh\u00e1ku, Top Gun.3.\u00a0\u00a0\u00a0\u00a0\u00a0 Sex ve m\u011bst\u011b a asi tak ka\u017ed\u00e1 zna\u010dka luxusn\u00ed m\u00f3dyN\u011bkdy nejl\u00e9pe funguje ten product placement, kter\u00fd se v\u00fdrobce ani nesna\u017e\u00ed zakr\u00fdt. Carrie Bradshaw, sloupka\u0159ka z\u00a0New Yorku a hlavn\u00ed hrdinka seri\u00e1lu, byla doslova posedl\u00e1 luxusn\u00ed obuv\u00ed. K\u00a0jej\u00edm obl\u00edbenc\u016fm pat\u0159ily lodi\u010dky Manolo Blahnik, ale tak\u00e9 Jimi Choo nebo kabelky Fendi. Ty se pro celou generaci mlad\u00fdch \u017een staly symbolem statusu, \u00fasp\u011bchu, a nepostradateln\u00fdm dopl\u0148kem \u00fasp\u011b\u0161n\u00e9 mlad\u00e9 Newyor\u010danky.4.\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0J\u00e1, konverskyO tom, \u017ee um\u00edst\u011bn\u00ed nemus\u00ed b\u00fdt v\u017edycky o\u010dividn\u00e9, aby fungovalo, sv\u011bd\u010d\u00ed postava Willa Smitha, kter\u00e1 se robotick\u00e9 apokalypse sna\u017e\u00ed zabr\u00e1nit obut\u00e1 do bot zna\u010dky Converse. Jako\u017eto spr\u00e1vn\u00fd drs\u0148\u00e1k to samo sebou na rozd\u00edl od Carrie Bradshaw nijak nekomentuje, ale prodeje po premi\u00e9\u0159e stejn\u011b prost\u0159elily stropem.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"4 nejlep\u0161\u00edch p\u0159\u00edklady product placementu v\u0161ech dob","item":"https:\/\/www.tchas.cz\/4-nejlepsich-priklady-product-placementu-vsech-dob\/#breadcrumbitem"}]}]